Rise of Creative Class in Economy
In the economy of daily life, there is an issue that directly affects our choices, which is creativity. Interestingly, in the quantitative expression of the contribution of creativity in the economy, we still lack the data and the scales that can be developed accordingly.
The concept of Density and Creativity has been mentioned together with the concept of innovation, especially because of the cities around the concept of innovation and the businesses that are located together in designated areas. Cities in which people interact with high interaction, and innovation in the city economy is the process of creating new products, processes or ideas, and thus new business segments, with the Jacobs definition of 1969, adding new processes to the old business segments. In 2000, Feldman summarized this definition as innovation, which is the new application of economically valuable information.
In other words, innovation is the process of creating new, service, process, product and ideas by combining inspired work or observations with existing business processes. At this point, I would like to draw your attention to a concept in the definition. This concept is inspiration or afflatus by another saying. The most attractive impulse in the introduction of innovative products and services is the passion of individuals with a high degree of creativity and scientific knowledge to use and disseminate information.
Innovative products and processes require highly specialized knowledge and require even greater creativity. Building new products, processes and services with new insights observed or learned creates the solution for how to create new combinations to replace all of these in everyday life.In other words, every R & D who deals with innovation has to have equally creative designers and business development experts.
The fact that visual perception becomes dominant due to the latest technologies developed increases the importance of ergonomics, elegance and user-friendliness beyond the function of a product. This necessitates the development of scientific studies carried out in the laboratory with a serious marketing campaign. Because in one way or another, we are pushed towards the tendency to give more money to a more nicely presented product.
Sales and marketing is another game for companies that care about brand communication and design as much as R & D. With the increase in the importance of the knowledge economy, the class that stands out in terms of the productive class in the economy is the creative class. If you look at the strategies of science and technology centers in Asia, you should not be surprised to see that they implement local development policies that will highlight the creative element in their geography.
The era of empathic and creative people… We are in the time of those who see the system right and can make it better. This is precisely why you need to participate in producing sets that have been hit in front of your creativity so far that you can dive deeper into whatever you do, by melting into its spirit and creating even more creative times.
Come on, it’s time to direct the game…Economy? It will follow the creative class anyway…There is no other way. At least until artificial intelligence enters this field further ;)
