Zombie Innovation

Dr Sevay Ipek Aydin
3 min readMay 5, 2020

I see so many new technology news that excites me; I often follow as much as I can to understand how they will make our daily life easier. And my patience to follow, usually results in sadness as if Hansel & Gratel tricked me into spreading the breadcrumbs on dead ends.

In fact, another thing as guilty as the education system is our culture to kill new inventions. Because culture is one of the most certain elements that determine our business styles. In this analysis, I do not want to move towards the approach that determines ‘the geography you live design your destiny’ in. It is not that easy.
My interest in Think Tank organizations and publications dates back to 1998’s London. It was when I started asking me to analyze how many new possibilities a probability contains. I still prefer to call this subject “foresight/insight”, which cannot be fully met in Turkish. Since the 1800s, there has been a field of compromise in the world. Political possibilities, economic possibilities, socio-economic possibilities, scenarios and what’s more … I can easily say that one of the most interesting scenarios are formed around the concept of “zombies”.
In order for the concept of zombies to be a part of the culture, Hollywood displays a complete example of success in sustainability to feed this zombie style. It is possible to consider the interest of Western culture on zombie issues in terms of COVID-19 social change scenarios. Of course, this is the subject of another article. So why do I prefer to consider zombie concept together with the concept of innovation?
In fact, why and how can we allow ‘dead’ ideas that we should not give any premium to direct the realities of our daily lives? What prompted me to ask this question is John Quiggin, it was really as enjoyable to study Adam Smith’s ‘economic ethics’ in the years when I studied political science. The bottom line is that labor and financial resources spent on behalf of innovation and entrepreneurship are:
* Lack of a real strategic products focus in macro-economic level,
* Far from making the chaos of everyday life more bearable and
* Its textures, which do not mind repeating each other, point to the existence of many ‘dead’ ideas circulating among us. The essence of the work also turns around and comes to the concept of ‘creativity’.

Photo by Dark Labs on Unsplash

Of course, the lack of creativity of an innovative technology contributes to the fact that the life curve of innovation is very short. I define the process of imprisoning the technologies that are being developed in areas devoid of creativity as ‘zombie innovation’. I think we will talk more about this concept. Because we have two possibilities ahead. Either we will focus on “… producing brand new possible innovations from dead ideas …” as Anita Campbell said, or we will work on the construction of creative elements that will strengthen the strategic fabric of the innovations produced …
Or both? :)
May power and science be with you.

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Dr Sevay Ipek Aydin

PhDc.Learning Addict. Creative Economy Researcher. Creative editor. R&D Centre Director. Event Curator. Mad about art and design.